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Why task is important in eye tracking research
This is something that is very familiar at academic eye tracking conferences in fact every other paper refers to it, but I don’t ever recall seeing it in the commercial sector. In 1967 Yarbus eye...
View ArticleBehavioural Economics and Eye Tracking
I’ve recently read Dan Airley’s excellent book ‘Predictable Irrationality’ and it got me to thinking about eye tracking. Much of the book is about the importance relativity plays in making decisions;...
View ArticleThe Truth About Tropicana, or How to save $100,000,000 Using Observational...
Dear Mr. Neil Campbell, President, Tropicana North America RE: The Truth About Tropicana We all make mistakes, so no one can blame you for saying that the Tropicana repackaging re-call was a concession...
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